Analisis Dampak Harga Produk terhadap Peningkatan Volume Penjualan Ivan Mebel 2 Kecamatan Negara Bali

Abstract

Real competition from various furniture products produced by furniture entrepreneurs so that this has an impact on determining the selling price so that it can be reached by several elements of society. The prices for Ivan Furniture 2 products from 2019 – 2021 have increased in prices every year. Ivan Mebel 2's business is a furniture business engaged in the production of household products such as chairs, cabinets and so on. This study aims to determine how much influence the price has on sales volume at Ivan Mebel 2, Negara District. The method used in this study is a descriptive method based on a quantitative approach. This research is on the furniture industry 2 in the Negara District, Jembrana Regency, Bali, Indonesia. The types of data used are qualitative data and quantitative data. The data in this study are price data and sales volume of furniture products. Data analysis technique using SPSS with simple linear regression analysis. The results of simple linear regression testing show that prices have a positive effect on sales volume of Ivan Furniture 2 districts of the country.