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Customer Relationship Management in Business-to-Business Marketing: The Impact on Corporate Performance

  • Quzwen M
  • Hurriyati R
  • Sultan M
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.101
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Abstract

The main purpose of this study is to examine the theoretical and empirical evidence on the causal relationship between the implementation of customer relationship management (CRM…

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APA

Quzwen, Moh. H., Hurriyati, R., & Sultan, Mokh. A. (2021). Customer Relationship Management in Business-to-Business Marketing: The Impact on Corporate Performance. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.101

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