Parallel to the rapid developments taking place in manufacturing sector, the advertising industry is also experiencing a stage of rapid development in most of the advanced developing countries, as evidenced by the increased number of advertising agencies and total billings. This paper examines present structured characteristics of Turkish advertising agencies and critically compares the role and functions of the advertising agency and client relationships in that country.
CITATION STYLE
Kaynak, E., Kucukemiroglu, O., & Odabasi, Y. (2015). An Empirical Investigation of Advertising Agency - Client Relationship in an Advanced Developing Country. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 295–299). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_69
Mendeley helps you to discover research relevant for your work.