Intention to use m–banking: The role of E–WOM

Abstract

M–banking is one of the latest mobile technological phenomena, which is fetching multiple benefits to the banking sector and the customers. Based on illustrious e–WOM, extremely cited IT adoption (TAM) and the related studies, this paper explores the role of e–WOM on intention to use m–banking. A survey research with structural equation modeling (SEM) of 220 participants who have used or intend to use m–banking in Vietnam. Research results externalize that e–WOM has a dominant role in the structural model of intention to use m–banking. Interestingly, the research model highly amounts to 76.3% of intention to use m–banking.