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Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance

Springer Nature, (2015), 67-72
DOI: 10.1007/978-3-319-13254-9_13
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Abstract

This paper presents a brief review of the literature on salesperson assessment. It proposes a model for measurement that uses multiple groups of respondents as sources of measures of a set of input variables.

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APA

Helgeson, J. G., Mager, J., & Harvey, D. F. (2015). Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 67–72). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_13

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