The Open Innovation Challenge: How to Partner for Innovation

  • Gassmann O
  • Schuhmacher A
  • von Zedtwitz M
  • et al.
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Abstract

The business models of major pharmaceutical companies increasingly include external R{\&}D elements that range from the acquisition of drug projects, traditional collaborations with academic institutions, multi-year research partnerships, crowdsourcing, centers for R{\&}D excellence, open source innovation, virtual R{\&}D and public private partnerships. Commonly known as ``open innovation'', these new virtual forms of organizing innovation processes challenge the traditional, established inhouse-only R{\&}D paradigm. An outlook of the rise of corporate venture funds in the pharma industry illustrates how important the management and valuation of intellectual property is in the life science industry.

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APA

Gassmann, O., Schuhmacher, A., von Zedtwitz, M., & Reepmeyer, G. (2018). The Open Innovation Challenge: How to Partner for Innovation. In Leading Pharmaceutical Innovation (pp. 111–133). Springer International Publishing. https://doi.org/10.1007/978-3-319-66833-8_6

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