Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003).[1] Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
CITATION STYLE
Klingelhöfer, S. (2019). Rogers (1962): Diffusion of Innovations (pp. 489–493). https://doi.org/10.1007/978-3-658-21742-6_115
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