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Book Chapter

Macro Issues in Marketing: A Discussion

Springer Nature, (2015), 85-87
DOI: 10.1007/978-3-319-13084-2_20
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Abstract

This session titled “Macro Issues in Marketing: A Discussion” has four papers. These papers address a range of macromarketing topics such as gender issues, environmental concern, strategies for export promotion, and tourism-related marketing.

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APA

Karande, K. (2015). Macro Issues in Marketing: A Discussion. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 85–87). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_20

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