Modularization of Logistics Services—An Investigation of the Status Quo

Abstract

Providers of logistics services are confronted with multivariant customer needs and high competitive pressures. The concept of service modularization has been proposed as a strategy to allow for both standardization and individualization at the same time so that customer-specific demands can be fulfilled efficiently. However, the discussions on applying the concept of modularization to the service sector have largely remained academic. Little empirical evidence is available on how service modularization strategies can be applied. In this paper, we synthesize the status quo of service modularization in logistics by reviewing existing contributions from the literature and conducting expert interviews. The contribution is an overview of the current state of modularization in logistics and an outlook toward the potential for future adoption of modular strategies in this industry.