E-Commerce Case Study

Abstract

This chapter discusses different aspects of a small business, which will serve as case study in this book. The case will be used for demonstrating and explaining various aspects of the 4EM method. The case is based on an imaginary company called “Accessories 4 you” (A4Y). A4Y is an e-commerce company specialized in accessories and jewelry with individual engravings. Sales and distribution of the products primarily are based on the company’s e-Shop (“online shop”), but A4Y also runs a conventional shop that offers services such as personal guidance, product demonstrations, and direct sales.