Abstract
The paper examines two paradoxes in the art of teaching. The first, vocational vs. humanisitic education is illuminated by "selling sprints" created to teach basic selling skills. The second, the process or rationalizing vs. sensitizing human behavior draws from psycholinguistics to support a proposed motto for marketing education.
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APA
Atkinson, J. (2015). An Experiential Approach to Marketing Education. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 235–237). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_54
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