Skip to main content
Conference ProceedingsOPEN ACCESS

Application of a two-level self organizing map for Korean online game market segmentation

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2006) 4109 LNCS 808-816
DOI: 10.1007/11815921_89
0Citations
Citations of this article
5Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Online game industry has encountered higher competition in global market. To survive successfully in today's competitive online game markets, they need to determine who the target customers are and what motivates them. The purpose of our research is to identify the critical variables and to implement a new methodology for online game market segmentation using self organizing map. Our research tested the model with Korean online game users. © Springer-Verlag Berlin Heidelberg 2006.

Cite

CITATION STYLE

APA

Lee, S. C., Moon, J. Y., Kim, J. K., & Suh, Y. H. (2006). Application of a two-level self organizing map for Korean online game market segmentation. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4109 LNCS, pp. 808–816). Springer Verlag. https://doi.org/10.1007/11815921_89

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free