Technology Acceptance in Seeking Jobs Among University Graduates in Vietnam

Abstract

This study applies the technology acceptance model (TAM), the theory of planned behavior (TPB), and the unified theory of acceptance and use of technology (UTAUT) to demonstrate factors affecting the internet acceptance level in job seeking of university graduates in Vietnam. Research data were collected using quota sampling, with a sample size of 248 university graduates. The study has pointed out four factors that positively impact the intention to use the job websites of graduate students by structural equation modeling (SEM). They include performance expectancy, effort expectancy, social influence, and facilitating conditions. Besides, the study confirms that the intention to use job sites positively affects the actual behavior of university graduates in Vietnam.