Abstract
… marketing mix metaphor In line with Van den Bulte (1994a, 1994b) this section will interpret the marketing mix … ; one such is service marketing where a number of alternative marketing …
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CITATION STYLE
APA
van Waterschoot, W., & De Haes, J. (2008). Marketing Mix Metaphorosis: the Heavy Toll of too much Popularity. In Marketing Metaphors and Metamorphosis (pp. 42–61). Palgrave Macmillan UK. https://doi.org/10.1057/9780230227538_4
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