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What is Sport Marketing? Consideration of the Specificity

  • Fujimoto J
Japan Marketing Journal (2022) 42(2) 6-16
DOI: 10.7222/marketing.2022.043
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Fujimoto, J. (2022). What is Sport Marketing? Consideration of the Specificity. Japan Marketing Journal, 42(2), 6–16. https://doi.org/10.7222/marketing.2022.043

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