Masked priming of number judgments depends on prime validity and task

Abstract

The influence of brief masked primes (42 or 50 msec) on number target judgments is shown to be highly sensitive to the list-wide validity of the primes for performing a particular target task. Odd/even judgments were facilitated on parity-valid trials (e.g., 1-7) relative to parity-invalid trials (e.g., 6-7), especially when .8 rather than .2 of the trials were parity valid. The opposite pattern was observed with magnitude judgments relative to 5: Responses were facilitated on magnitude-valid trials (e.g., 6-7) relative to magnitude-invalid trials (e.g., 1-7), especially when .8 of the trials were magnitude valid. These results are consistent with Bodner and Masson's (2001) claim that a processing episode constructed during a masked prime event is more likely to be recruited when there is a high probability that it will facilitate responding to the target. Copyright 2005 Psychonomic Society, Inc.