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Effects of Slim and Heavy Advertising Models on Appearance, Self-Esteem and Product Evaluations

  • Hüttl V
  • Gierl H
Gabler Verlag, (2012), 29-42
DOI: 10.1007/978-3-8349-4291-3_3
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Hüttl, V., & Gierl, H. (2012). Effects of Slim and Heavy Advertising Models on Appearance, Self-Esteem and Product Evaluations. In Advances in Advertising Research (Vol. III) (pp. 29–42). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_3

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