Rides for rewards (R4R): A mobile application to sustain an incentive scheme for public bus transport

Abstract

Bus transit is not popular in Brunei partly due to high ownership of private cars and this will lead to severe traffic congestion in the future. This paper discusses the design of a mobile application to sustain an incentive scheme for public bus transportation in Brunei. It supports a case study on whether an incentive scheme has impact to increase bus transit ridership under the prevailing transport conditions. The application has a front-end mobile app to collect dates and time stamps of each ride and a back-end infrastructure to manage stakeholder details, incentive schemes, bus routes and a repository for travel time stamps.