Satisfied or Memorable? The Determinant of Tourist's Revisit Intention to a Heritage Village: A Voice from Osing Kemiren, Indonesia

Abstract

Osing Kemiren Heritage Village is one of the tourist villages that still keep traditional values, sporting the topic of the way of life and neighbourhood know-how that's its vacationer appeal. Osing Kemiren is a heritage village with most people of its authentic population from the Osing tribe. The study aims to decide and explain the impact of tourist satisfaction and memorable tourism revel on revisit intention, including in part or concurrently. The kind of study used is an explanatory method with a quantitative approach. The population used in this study is tourists who visited the Osing Kemiren Heritage Village within the remaining 12 months (January 2020-January 2021), with a sample of one hundred respondents using easy random sampling. The statistics used in this examine the use of descriptive statistical data analysis and more than one linear regression analysis. The results suggest that tourist satisfaction partly has a giant impact on the Revisit Intention. Memorable tourism reveals partially have a massive impact on the revisit intention. Moreover, tourist satisfaction and unique tourism experience concurrently have a remarkable impact on the revisit intention. Introduction The diversity of attractions in Indonesia is extraordinary. The diversity of attractions can blend into a single entity within a destination. Destinations that can include a variety of attractions, one of which is a tourist village. According to Soehardi (2021), tourist villages are becoming alternative tourism that is becoming trend for tourists, where tourist villages carry concepts that are more friendly to nature, culture, interaction with local communities, and crafts that exist in a village. Those activities cannot be obtained by tourists when visiting ordinary destinations. Tourism village or rural tourism, called an asset of tourism, where the potential