Abstract
The lbkeach Inventory of Personal Values may become a hindrance in long term theoretical development, because it fails to link up the various personal value items in a comprehensive framework, its ranking approach prevents it from coping with future possible changes in considering the em ic-etic distinction in cross cultural research, and it does not push the researchers beyond empirical explorations.
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CITATION STYLE
Lee, K. H. (2015). The Rokeach Inventory of Personal Values as a Measurement Tool in Cross Cultural Consumer Research. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 427–429). Springer Nature. https://doi.org/10.1007/978-3-319-16937-8_100
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