Visual characteristics study of traditional round-backed armchair based on eye-tracking

Abstract

With the pictures of the traditional round-backed armchairs being the sample, TOBII Eye-Tracker is adopted for the eye-tracking experiments, followed by the study of several key issues based on the Semantic Differential Five-Level Quantitative Scale surveys. The results suggest: the visual highlight of the round-backed armchair lies in the upper part of the chair. The arch enclosure virtual plane enhances the layering of the furniture, but lowers the visual stability. A proper supplement of embellishment and supports (Ya Tou) with classic pictures could cultivate users’ recognition for the traditional round-backed armchair and elevate the overall preference and intent to purchase the round-backed armchairs.