Abstract
This paper questions the concept of an institutionalized corporate conscience, suggests that business responsibility can only be personal, and recommends an ethical framework for the marketing executive in corporate life.
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CITATION STYLE
APA
Evans, W. A. (2016). Marketing and the Myth of Corporate Social Responsibility. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 333–336). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_78
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