Using the mission critical market differentiating (MCMD) model to improve business and information technology agility

Abstract

The mission critical/market differentiating (MCMD) model focuses organizational resources on processes, products, and projects that will best meet and respond to market demands. Conversely, the MCMD model can help organizations reduce resource expenditures in areas that are neither mission critical nor market differentiating. This model was initially designed to assure information technology solutions focused on the needs of the customer and had the greatest return on invested capital. In a broader organizational application, the MCMD model helps organizations •identify which activities deserve their best attention and focus (i.e., pick which battles they should be fighting) •simplify and streamline their operational processes •limit the scope of projects and over-building of their underlying features. © 2005 by International Federation for Information Processing. All rights reserved.