Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating (complex) path models with latent variables and their relationships. Building on an introduction of the fundamentals of measure- ment and structural theory, this chapter explains how to specify and estimate path models using PLS-SEM. Complementing the introduction of the PLS-SEM method and the description of how to evaluate analysis results, the chapter also offers an overview ofcomplementary analytical techniques. An application ofthe PLS-SEM method to a well-known corporate reputation model using the SmartPLS 3 software illustrates the concepts.
CITATION STYLE
Tillmanns, S., & Krafft, M. (2017). Logistic Regression and Discriminant Analysis. In Handbook of Market Research (pp. 1–39). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_20-1
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