In JiLin province native products brand design thinking

Abstract

brand design enterprise image is the social public to the enterprise overall impression and feelings, through various import is image system (VI), such as enterprise sign, product brand and marketing strategy and enterprise culture construction to build up people feel and trust of the enterprise. To have good enterprise image in the social public, can establish in the fierce competition, and won the social public figure and the recognition and support. © 2012 Springer-Verlag.