The Digital Transformation in Internal Corporate Communication, Collaboration and Media

Abstract

Company management is driven by internal communication. The maturity level of the internal communication is a contributing factor for business success. Internal communication is achieved by direct personal addressing or indirect addressing using corporate media such as print magazines. The development of information and communication technology (ICT) has changed business and media within the last three decades. Its impact is not limited to the way business is conducted. It has been an enabler for completely new business models and sectors. ICT simplified the facilitation of new business models, created new means of disruption in various sectors and led to a Digital Transformation. Digital Transformation is triggered by four main factors. These factors include the technological but also political, social and economic changes (Fig. 36.1) and have a deep impact on how is communicated and collaborated in companies.