Skip to main content
Book Chapter

Analytisches Customer Relationship Management

  • Jacobsen M
  • Lorscheid P
Springer Fachmedien Wiesbaden, (2021), 325-360
DOI: 10.1007/978-3-658-28959-1_14
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Grundlagen, Strategien, Instrumente

Cite

CITATION STYLE

APA

Jacobsen, M., & Lorscheid, P. (2021). Analytisches Customer Relationship Management. In Digitales Dialogmarketing (pp. 325–360). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-28959-1_14

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free