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Unlocking Corporate Social Responsibility Through Integrated Marketing Communication

  • Camilleri M
Springer International Publishing, (2017), 41-59
DOI: 10.1007/978-3-319-46849-5_3
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Abstract

The stakeholder awareness of the CSR policies Social Responsibility and practices could result in strategic and financial benefits for the businesses themselves. Therefore, companies’ marketers need to possess a thorough...

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APA

Camilleri, M. A. (2017). Unlocking Corporate Social Responsibility Through Integrated Marketing Communication. In Corporate Sustainability, Social Responsibility and Environmental Management (pp. 41–59). Springer International Publishing. https://doi.org/10.1007/978-3-319-46849-5_3

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