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Book Chapter

Marketing Ethics: Theory and Pedagogy

Springer Nature, (2015), 261-264
DOI: 10.1007/978-3-319-16946-0_61
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Abstract

Theory and pedagogy for education in marketing ethics is examined. Theoretical underpinnings are developed, a case incident is presented, and a pedagogy is developed and operationalized for analyzing the case with ethical theory. Implications of the pedagogy are discussed.

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Kehoe, W. J. (2015). Marketing Ethics: Theory and Pedagogy. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 261–264). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_61

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