Conclusion

Abstract

Within a few short years, the Internet has fundamentally changed the way we live, work and perceive our surroundings. According to the German digital association Bitkom, using the Internet is now more or less a daily routine for most Europeans: “Three out of four EU citizens between the ages of 16 and 74 (76 %) go online at least once a week” (Bitkom 2016). In Germany, the average is actually 84 %. The Internet has thus become part of our everyday lives. We surf, chat and play. We book trips, buy insurance and transfer money. Digitalization has taken hold wherever apps have made services faster, easier and cheaper than classic providers.