Creating Sustainable Emotional Value through Personalized Design

Abstract

In addition to visible sustainability issues like materials and alternative energies, the sustainable emotional value between consumers and products is also important in sustainable design. Products emotional value comes from the meaning products to consumers. Personalized products and personal emotion are closely related, so put forward to explore the personalized product design strategy to improve the consumers’ emotional value to products. In this study, through related literature and case analysis, we conclude that sustainable design emphasizes the value creation of the design, which must be durable and amicable to the environment. Personalized commodities also create value, a kind of sustainable emotional value. From the standpoint of sustainable design, the higher the consumers’ emotional value to products is, the longer the product’s service life is, leading to a stronger intention to recycling and reuse.