The interactive essence of Web2.0 impacts news industry: users are extensively engaged in content creation and value contribution, yet a growing concern is that users’ interaction may amplify the negativity bias, resulting in a worrying media environment such that negative news drive out positive news. Focusing on interactive spiral of online news, this study examined the relationship between title sentiment and users’ different-stage reactions, including reading, commenting, like/dislike voting and forwarding. Against the traditional view that “negative news travels fast”, this study harvests opposite influence of title sentiment in different stages: although attracting users to read, title negativity decreased both the number of forwards and forwarding ratio.
CITATION STYLE
Gu, J., Tian, J., Wang, X., & Ling, H. (2017). Does negative news travel fast? Exploring the effect of news sentiment on interactive spiral. In Communications in Computer and Information Science (Vol. 713, pp. 435–442). Springer Verlag. https://doi.org/10.1007/978-3-319-58750-9_60
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