ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA PROGRAM STUDI PENDIDIKAN GURU SEKOLAH DASAR

Abstract

This study aims to determine: 1) the quality of service UAD Yogyakarta PGSD Studies Program; 2) Study Program student satisfaction PGSD UAD; and 3) the influence of service quality on student satisfaction UAD PGSD Studies Program. The study design used is a causal associative design. The research population is all students Prodi researchers PGSD is still active in the academic year 2013/2014, amounting to 688 students. Samples were taken at 25% or as many as 187 students. Data were analyzed using multiple linear regression analysis. The study concluded that: 1) the quality of service Prodi PGSD UAD is quite good; 2) students feel quite satisfied with the services provided by Prodi PGSD UAD; and 3) there are two dimensions that have a significant effect on student satisfaction UAD PGSD Studies Program, of the five dimensions of service quality that is tangible dimension and the dimension of assurance, while the dimensions of reliability, responsiveness and empathy dimensions do not have a significant effect on student satisfaction. However, simultaneous dimensions of quality have a significant influence on student satisfaction.