F aced with the devastating financial consequences of showrooming, many retailers have developed approaches to combat this increasingly common consumer practice. But what happens when retailers push back against showrooming in the wrong ways? Some stores …
CITATION STYLE
Bachrach, D. G., Ogilvie, J., Rapp, A., & Calamusa, J. (2016). No-No’s at the Store Level: What Not to Do When Faced with Showrooming. In More Than a Showroom (pp. 109–120). Palgrave Macmillan US. https://doi.org/10.1057/9781137551894_7
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