Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises

  • J. W
  • Gichira D
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.

Abstract

… brands to capture customers’ attention and gain their loyalty while reducing marketing cost and give the firm a competitive advantage. … use of internal and external capabilities to create a …

Cite

CITATION STYLE

APA

J., W., & Gichira, Dr. R. (2014). Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises. International Journal of Academic Research in Business and Social Sciences, 4(9). https://doi.org/10.6007/ijarbss/v4-i9/1154

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free