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Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises

  • J. W
  • Gichira D
International Journal of Academic Research in Business and Social Sciences (2014) 4(9)
DOI: 10.6007/ijarbss/v4-i9/1154
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Abstract

… brands to capture customers’ attention and gain their loyalty while reducing marketing cost and give the firm a competitive advantage. … use of internal and external capabilities to create a …

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APA

J., W., & Gichira, Dr. R. (2014). Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises. International Journal of Academic Research in Business and Social Sciences, 4(9). https://doi.org/10.6007/ijarbss/v4-i9/1154

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