Metodología de la investigación: Operaciones para develar representaciones sociales

Abstract

This reflexive article, derived from research, presents a description and analysis of the methodological process that was used to reveal the social representation of excellence in four graduate programs of the National Autonomous University of Mexico, (UNAM-Universidad Nacional Autónoma de México). It describes in detail the craftmanship work of a researcher that ranges from the problematization task, up to how to present the findings, which involve the necessary choice of tools for data collection and the mechanisms for systematizing information. The final reflection highlights the importance of reviewing the methodology in its most dynamic part, and not only as an early description or a catalog of available resources.