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Decision Making Based on Bimodal Rating Summary Statistics - An Eye-Tracking Study of Hotels

  • Coba L
  • Zanker M
  • Rook L
Springer International Publishing, (2019), 40-51
DOI: 10.1007/978-3-030-05940-8_4
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Abstract

Rating-based summary statistics have become ubiquitous, and of key relevance to compare offers on booking platforms. Largely left unexplored, however, is the issue to what extent the descriptives of rating distributions influence the decision making of online...

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Coba, L., Zanker, M., & Rook, L. (2019). Decision Making Based on Bimodal Rating Summary Statistics - An Eye-Tracking Study of Hotels. In Information and Communication Technologies in Tourism 2019 (pp. 40–51). Springer International Publishing. https://doi.org/10.1007/978-3-030-05940-8_4

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