DEMAM BOYBAND BTS DI KALANGAN MAHASISWA BARU 2019 FAKULTAS ILMU SOSIAL UNIVERSITAS NEGERI MALANG

Abstract

During its development, many of the kpop products that were successfully in demand among teenagers included a boy band. This study raised the theme of BTS boyband fever among teenagers with the object of research being the new students of the Faculty of Social Sciences, Malang State University (FIS UM) in 2019. The purpose of this study was due to the researcher's curiosity about how the enthusiasm of new students in responding to this popular culture fever. In this study, researchers used several relevant concepts and theories, including the concept of group membership by Robert K. Merton. Then researchers also associate with the theory of action by Max Webber and Talcott Parsons, the concept of social action according to Max Webber and also the characteristics of industrial society. From the results of research by digging up information on 10 student informants in the selection of purposive sampling through data collection techniques in the form of interviews, it appears that there is indeed a BTS boyband fever that occurs in new students of FIS UM. Then with the BTS boyband fever this will be correlated with the concept of popular culture and several theories relevant to this topic.