Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[2] Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.[3]
CITATION STYLE
Mabry, T. J., Markham, K. R., & Thomas, M. B. (1970). The Determination and Interpretation of NMR Spectra of Flavonoids. In The Systematic Identification of Flavonoids (pp. 253–273). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-88458-0_8
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