News reports of Internet-based security breaches, identity theft, fraud, and other dangers may increase the perceived risk and decrease the perceived benefits of using electronic services (or e-services). We examine whether interactivity serves as a means to diminish the perceived risks and increase the perceived benefits of using e-services. To examine interactivity‟s influence on consumers‟ perceptions, we conducted a laboratory experiment using a simulated web-based, online payment system. When compared to a non-interactive preview of an online payment system, we found that consumers who used an interactive e-service simulation reported higher perceived involvement and authenticity as well as higher intangibility and risks of e-services. Further, we found that interactivity moderated relationships such that consumers were more likely to report higher intentions to use e- services. The paper concludes with implications for research and practice
CITATION STYLE
Yetim, F. (2011). Bringing Discourse Ethics to Value Sensitive Design: Pathways toward a Deliberative Future. AIS Transactions on Human-Computer Interaction, 3(2), 133–155. https://doi.org/10.17705/1thci.00030
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