Halascan: Halal Brand Personality Screening Process Using Camera Phone Barcode Scanning

Abstract

The purpose of this study is to establish a Smartphone application for end users in Halal Brand Personality screening process that offers an option to facilitate consumers in justifying how the Halal certified brand respond to and satisfy their needs based on five Halal personality dimensions; Purity, Excitement, Safety, Sophistication, and Righteousness. The evolution of the end user application follows the waterfall development methodology. It mainly focuses on presenting the process of developing an Android application prototype using the user terminal in the electronic Halal screening system which makes it possible for users to check straightaway based on Smartphone barcode capture with the applied Halal branding database system and identify them, as well as rate the product brand using mobile devices. As for the project implementation, the functions of the end user application are introduced, and how these functions are realized is also displayed in detail. After the implementation process, the application is tested on an Android device emulator and real mobile Android devices to evaluate their performances. The version of Android 2.1 and above is chosen since most Android Smartphones operate with minimum Android 2.1. Moreover, it is tested with specialized mobile with respect to the collection of feedback. Finally, a reasonable conclusion to this project is made, including the contents reliability and security protection issues. INTRODUCTION In certain parts of Malaysian market, the Halal consumers are facing a challenge in identifying and recognising the Halal products and services (Zain, 2004; Ahmad, 2015). With the arrival of the information era and the rapid development for checking the Halal status of a product in the market, there is a problem in recognising Halal brand products, and different threats and frauds of Halal (Kassim et al., 2012; Yahaya et al., 2012). Nowadays, Halal consumers can enjoy a number of Halal products (Danesh et al., 2010). The Halal brand has become global and Halal products are transported and available worldwide. Subsequently, the development of Halal Brand Personality (HBP) on Smartphone apps involves the application of electronic technology with a Halal brand screening system, which is a stand-alone (online) application for mobile devices for screening Halal brand index/ratings status of a product in the market based on barcode scanning (al Bakir et al., 2011).