Abstract
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general …
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CITATION STYLE
APA
Pencarelli, T., & Forlani, F. (2018). The Experience Logic as a New Perspective for Marketing Management. The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (pp. 43–67). Springer International Publishing. Retrieved from http://link.springer.com/10.1007/978-3-319-77550-0
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