Abstract
This paper presents a new comprehensive model of cross-cultural consumer behavior, combining research from international marketing, consumer behavior, and international consumer research.
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APA
Amine, L. S., Baack, D., Chao, M. C. H., & Xie, H. Y. (2015). Toward an Integrative Framework of Consumer Behavior in International Marketing. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 178–183). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_60
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