Nowadays product-oriented companies are facing the need to focus on the service rather than the product alone. By following a Service-Dominant Strategy, we need to focus on the ecosystem embodying the collaboration to provide such a service. This collaborative perspective on value creation and value sharing is the foundation for designing new business models within the ecosystem. We take the lessons learned in the car-leasing domain on the development of a Service-Dominant Strategy to design a tool supporting the transition from product focus to Product-Service ecosystems. © IFIP International Federation for Information Processing 2013.
CITATION STYLE
Lüftenegger, E., Comuzzi, M., & Grefen, P. (2013). The Service-Dominant ecosystem: Mapping a Service Dominant Strategy to a Product-Service ecosystem. In IFIP Advances in Information and Communication Technology (Vol. 408, pp. 22–30). https://doi.org/10.1007/978-3-642-40543-3_3
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