Media and Funding: A qualitative study of Malaysian Social Welfare NGOs

Abstract

This study explores the extent of media facilitates Malaysian Social Welfare Non-Governmental Organizations (SWNGOs) to acquire funding. Malaysian SWNGOs rely on external funding to support their operation, but this external funding is uncertain and limited. The number of registered Malaysian NGOs has increased recently. For this reason, acquiring funding has become more challenging for Malaysian SWNGOs. Through semi-structured interviews with 6 Malaysian SWNGOs, the study found that television is a dominant media platform to acquire funding. Also, an official website, Facebook, Instagram, and WhatsApp were prominent platforms for most Malaysian SWNGO to acquire funding. Keywords: Media; Funding; Malaysian SWNGO eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i18.3064