A Descriptive Comprehension Study on Solar Energy, Solar Products, and Solar Products Marketing in Indian Context

Abstract

The present research work focuses in detail on the three main components i.e., solar energy, solar product and solar product marketing and tries to connect them to know their applicable part. The research gap of solar product marketing is also well focused. Geographically, India is an ideal country for solar energy. Despite India is having the potential power to tap solar energy at mass level; however, the solar product users are very less, which therefore impacts solar product marketing. The literature shows that this gap is due to the quality of solar products, technology of solar products, unready mindset of consumers and promotions. The present study is the sum of the aspects of the solar energy sector, marketing of solar products and perspective of Indian consumers, thus this study will benefit the researchers, academicians and business practitioners, this study stands out from the past literature as it covers data from various sources (research papers, government agencies and business sector) from the year 2000 to 2020. Subsequently going through this research work, the researchers, academicians and business practitioners will get to know the status of solar energy and solar product marketing.