Windward Islands’ Marketing and Development: Implications for Canadian Trade

Abstract

Marketing should be at the forefront of development in all nations including the Windward Islands, West Indies. There is a desire in these small islands to emulate Singapore, which appears to be a shining example of marketing and development. However, an important obstacle to their achievement appears to be the decline in developed countries’ aid and attention to them. This is happening at a time when Developed countries are exerting pressures on them to maintain democratic governments and practices. The attitudes and actions of those developed countries present Caribbean leaders with great barriers and challenges for charting courses in marketing and development.