The Impact on Effectiveness and User Satisfaction of Menu Positioning on Web Pages

Abstract

The authors of this paper are conducting research into the usability of menu positioning on web pages. Other researchers have also done work in this area, but the results are not conclusive and therefore more work still needs to be done in this area. The design and results of an empirical experiment, investigating the usability of menu positioning on a supermarket web site, are presented in this paper. As a comparison, the authors tested a left vertical menu and a fisheye menu placed horizontally at the top of a page in a prototype supermarket web site against a real supermarket web site using a horizontal menu placed at the top of a page. Few significant results were observed, which gave rise to the conclusion that overall there were not many differences between the tested menu types. Furthermore, an explanation for the results observed is discussed in terms of cognitive, physical, functional and sensory affordances. It is suggested that observation of the affordances may be a more crucial aspect to menu design than the actual menu positioning.