Head vs. Heart: Which path do you take? Self-location shapes language use, indicating rational and experiential thinking styles

Abstract

Self-location is a novel construct that identifies a bodily organ (head vs. heart) to represent self-concept. However, how self-location influences verbal performance is not well understood. This research investigates language use associated with self-location, an individual difference construct based on two different metaphoric concepts (use your head vs. follow your heart). Study 1 established the associations between self-location and verbal performance assessed by language variables in two writing tasks. Findings showed that self-location was related to specific language variables (nouns vs. verbs). In Study 2a, self-location was presented as a manipulation of the head-heart metaphor to predict language variables in a decision-making story recalled by participants. In Study 2b, a manipulation check was added, and the Heinz dilemma was used as a writing topic to control responses in different conditions. Studies 2a and 2b demonstrate that the metaphor could facilitate use of specific language variables. Implications of manipulating self-location are discussed.