Algorithmic Antitrust and Consumer Choice

Abstract

This chapter considers how algorithms affect competition and what their implications are for competition policy. With the economy going digital, a huge number of great innovations have materialized. Consumers have greatly benefitted from these innovations. However, several antitrust issues have emerged. This chapter looks at both the consumer benefits as well as the antitrust issues. It examines contemporary reports to determine whether algorithmic innovations have produced competition law concerns such as tacit collusion or price personalization. Other more sophisticated issues include the increase in nudging strategies from digital platforms.